The Breakdown

The Results & Impacts

• Built new website to help educate new audience members about Patrick and his teachings, philosophy, inventions and humanitarian projects.
• Reached over 26,000 followers on Facebook and Instagram
• Increased Facebook engagement by over 221%
• Indexed 828 long tail keywords through SEO efforts. Average position is 12.6
• Received 6,360 organic clicks, 55,600 impression and obtained an average 11.4% Click Through Rate (CTR) in 12 month period.
• Positioned clients desired keywords to rank highly on Google with a 1st and 3rd position and a 15.9% and 7.8% CTR.

What the Client Thinks

“It was an overall wonderful experience working with Amplific Lab! They were incredibly helpful, very responsive, and just a pleasure to work with. They worked closely with us in order to understand our website needs, translate our message into a clearly defined platform and maximize our outreach through targeted SEO. Then end result exceeded our expectations! We are truly grateful and high recommend their services.”

Philippa Firestone

Director, Samarpan Foundation

The Goal

The Gap

To fully understand the scope of the project, we conducted a thorough review of the current progress. This included evaluating the branding, assets, content, and design already in place for the new site. We also focused on identifying the necessary integrations and functionality to meet the client’s needs. While the project required some adjustments, we quickly assessed, prioritized, and shifted seamlessly into refining and enhancing the website’s branding.

A Deep Dive

The first starting point was figuring out color-ways, type font, design, look/feel that was based upon the potential target market and how the customer also perceived himself and the style he wanted to portray. A UI/UX mockup was also created to help see if we were heading in the correct direction before the actual site build-out began. This way is it easy to change an idea early on in the process instead of after the code has been written and the page has been built. It saves the customer money and us time on the build.

While branding from our design team was underway on the new website patricksanfrancesco.com, a close review of the client’s current social media accounts and search engine standings for his primary website platform “The First Principle” was needed to fully understand the remaining scope of the project. Diving deep into the analytics greatly helped us determine the strategy that would help align Patrick’s different online communication platforms with a marketing campaign that would convert new potential clients.

New Discoveries: SEO & Social Media Marketing

Upon an initial SEO audit, the client organically ranked well for his name “Patrick San Francesco” and his business name “The First Principle” but did not rank well for his specialty: “energy healing”, “celestial energy healer”, etc. The client understood very clearly a long-term approach with Search Engine Optimization would be beneficial for his business. Thus creating an actionable SEO strategy and content marketing strategy to help improve certain keyword rankings, overall traffic, and a bigger presence within the industry was also added into the project scope.

Social media lacked on a few fronts that our client expressed concerns with: 1. Lack of new followers 2. More consistent user engagement and community reaction to different marketing campaigns. 3. Needing support with posting and on a more regular basis. 4. Original content. A Social Media Management (SMM) Plan, as well as a Social media strategy along with an actionable plan, was added as well into the scope of the project.

After much research, thought and review Patrick’s Search Engine Strategy and Social Media Strategy were completed and ready to roll. From a 30,000 foot level, our findings addressed our client’s original concerns with a few newly discovered issues and an actionable plan to fix and or improve those concerns.

Social Media Management

A mix of organic posts and paid posts all created with original, meaningful content that educated Patrick’s current community and future desired clientele. We scheduled all posts, events, and shareable content 1-3 months out via a social media automation platform. It was definitely a challenge running a multi-lingual international social media campaign that needed to perform well while keeping costs down and engagement/turn over high. We were also tasked with rebranding all of his social media away from The First Principle to his new Patrick San Francesco brand which was implemented upon the new website launch.

Search Engine Optimization

Our Search Engine Optimization (SEO) strategy was to start with the basics and work our way into the nitty-gritty of SEO. As we tell our clients, SEO and content marketing is always a long term investment and they cannot expect to see results overnight like you can with PPC or advertising campaigns. But the effect a properly implemented SEO strategy can have on your business over a six month plus time frame can drastically out weight the cost/benefit analysis that a cash-driven advertising campaign can have. Because at the end of the day, organic search traffic from search engines such as Google, Bing and Yahoo is free! After completing, connecting and optimizing all possible search engine indicators that allow search engine bots to crawl and index Patrick’s pages, we started optimizing the pages for keywords we wanted to rank for.

The Gain

After several revisions and many tweaks to the clients satisfaction the site was launched and introduced to the First Principle Community through both Patrick’s social media and email platforms. A warm, welcoming and supportive response was received from Patrick’s community which was appreciated after a lot of hard work. Go check it out for yourself: patricksanfrancesco.com and let us know what do you think.

Search Engine Optimization Results

Since the launch, the new and old website has been picking up stem due to our SEO efforts. Current average position for 828 indexed long tail keywords is 12.6 position on Google. Over a 12 month period Patrick has received 6,360 organic clicks, 55,600 impressions and has an average 11.4% Click Through Rate (CTR) a great outcome for such a niche market.

Patrick’s has also since started ranking and positioned well for important keywords such as “celestial energy” and “energy healer”. Respectfully the energy healer keyword is ranking on average the 3rd clickable link on Google with a 7.8% CTR. The celestial energy keyword is also doing quite well with averaging 1st to 2nd position on Google. The CTR is 15.9% which is well above the industry standard of 1.91%. Both big wins for the client and their desired outcome in regards to SEO objectives.

Social Media Marketing Results

Patrick’s Social Media platforms have also grown substantially in size. Currently Patrick has a combined total of over 26,000 followers on Facebook and Instagram (and still growing), a overwhelming amount of growth since taking over the account with just a few thousand. His engagement rates on Facebook alone has over tripled since starting work with him in 2018 comparing to 2020. That is a 221% increase in engagement.

Patrick’s story is one of many that Amplific Lab has helped revitalized and bring current into the competitive globalized 21st century of an online first business mentality. Our underlining goal with all clients is to not only improve or optimize your business but to substantially increase your overall profit and have a competitive edge.

Drop us a message and see how we can help you beat out your competition and make a lasting impact.

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