How We Work

We get asked all the time what it is like to work with us for the first time as a new client. What are some of the steps we take our clients through from start to finish on a new project?

Let me explain…

Business Discovery

Amplific Lab wants to learn about your business top to bottom so we fully understand who you are and what you do. We do this by learning about your goals, strengths, weaknesses, mission, values, pain points, competitive advantages, KPIs, target market, and much more.

Data Analysis

No decision is ever made at Amplific Lab without some type of quantitative data to help sway our decision-making. Data is our bread and butter that drives your strategy, your messaging, and your branding to help us better understand your current and potential customers’ behaviors. We conduct a deep analytical dive to understand you, your customers, and your competitors at a whole another level.

Customer Personas

It is critical that we properly communicate with your ideal customer. Knowing who they are as an individual will you an arm up not only on the competition but being able to truly communicate on a one-to-one level to generate sales, leads, brand awareness, and loyalty.

Campaign Framework

We take all the research, all the data, all the meetings, everything discovered, and create a roadmap to success that outlines your marketing campaign with us. We want to give you the framework of what your company’s message should be and how best to implement it.

Buyers Journey

We want to take your customer on a pre-planned journey from start to finish and curate every step of the process. Every campaign is unique just like our clients’ needs, so for example, this journey could start by looking at outreach on social media, digital advertising, public relations and work its way into landing pages, tracking, re-targeting, email marketing, upsells, down sells, post sells automations all depending on the strategy we built beforehand.

Implementation

It is time to start to build the machine and create your inbound marketing campaign. We will take everything we learned and planned above and start to build out and integrate our campaign into your pre-existing and new marketing channels.

Optimization

Now that the hard part is complete, the fun part really gets going. Optimization! This is when we start tweaking, testing, and optimizing your campaign to ensure we are maximizing the opportunity to achieve your goals and objectives if it is through increased sales, leads, or awareness.

Fin

Successful marketing is a complicated and elaborate process that is unique to every business and requires a unique strategy to be profitable. That is why we find it essential to complete the above steps in our effort to solve our client’s problems and achieve their goals.

If you made it this far and actually read our work process, bravo 👏🏻, we appreciate you and want you to understand a little bit more about how we work and why we might be a good fit for your company.

Feel free to read more about our specific services and how they might benefit you and your company.

How We Work

We get asked all the time what it is like to work with us for the first time as a new client. What are some of the steps we take our clients through from start to finish on a new project?

Let me explain…

Business Discovery

Amplific Lab wants to learn about your business top to bottom so we fully understand who you are and what you do. We do this by learning about your goals, strengths, weaknesses, mission, values, pain points, competitive advantages, KPIs, target market, and much more.

Data Analysis

No decision is ever made at Amplific Lab without some type of quantitative data to help sway our decision-making. Data is our bread and butter that drives your strategy, your messaging, and your branding to help us better understand your current and potential customers’ behaviors. We conduct a deep analytical dive to understand you, your customers, and your competitors at a whole another level.

Customer Personas

It is critical that we properly communicate with your ideal customer. Knowing who they are as an individual will you an arm up not only on the competition but being able to truly communicate on a one-to-one level to generate sales, leads, brand awareness, and loyalty.

Campaign Framework

We take all the research, all the data, all the meetings, everything discovered, and create a roadmap to success that outlines your marketing campaign with us. We want to give you the framework of what your company’s message should be and how best to implement it.

Buyers Journey

We want to take your customer on a pre-planned journey from start to finish and curate every step of the process. Every campaign is unique just like our clients’ needs, so for example, this journey could start by looking at outreach on social media, digital advertising, public relations and work its way into landing pages, tracking, re-targeting, email marketing, upsells, down sells, post sells automations all depending on the strategy we built beforehand.

Implementation

It is time to start to build the machine and create your inbound marketing campaign. We will take everything we learned and planned above and start to build out and integrate our campaign into your pre-existing and new marketing channels.

Optimization

Now that the hard part is complete, the fun part really gets going. Optimization! This is when we start tweaking, testing, and optimizing your campaign to ensure we are maximizing the opportunity to achieve your goals and objectives if it is through increased sales, leads, or awareness.

Fin

Successful marketing is a complicated and elaborate process that is unique to every business and requires a unique strategy to be profitable. That is why we find it essential to complete the above steps in our effort to solve our client’s problems and achieve their goals.

If you made it this far and actually read our work process, bravo 👏🏻, we appreciate you and want you to understand a little bit more about how we work and why we might be a good fit for your company.

Feel free to read more about our specific services and how they might benefit you and your company.