CaliChronic Botanicals
Logo, Branding, Product Design, and Market Research
Full Spectrum CBD Infused Hemp Oil
Words like: Elegant, luxurious, chic, delicate were used by the client when wanting to express how the end product was to look and feel. The client had a very specific target market that they wanted to attract at a specific price point that only this ideal customer could afford: older women that are curious about the benefits of CBD, yet cut no cost at improving or maintaining their health.
With a clear understanding and a ideal customer in mind and knowing that their first flagship product was going to be a Full Spectrum CBD Infused Hemp Oil that would be taken orally via a tincture style product. We set off in our design process to not only further examine our target market and how they would perceive a new style of medication that was once terrorized by the media and culture their whole lifes, but to learn how we could desensitize the perception of the actual product through the branding to help ease the consumer buying process. What a mouth full right? But hey, we think we hit the mark and so does our client.
Which final design was the winner?
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